Building a business comes with its share of challenges. As a small business owner, you are vying for customers’ attention with other SMBs, as well as the big names that seem to have been in the market forever. No matter what sector you’re in, the key is to get noticed and that involves using effective small business branding techniques. Here are some timeless (and affordable) suggestions.
Building Your Brand
To build positive relationships with your customers, and keep them returning to your buy your products or services, you must understand who they are. This involves knowing what motivates them to purchase and details of their shopping habits. Use the information to help you hone in on who exactly is your target customer and then come up with ways to grab their attention.
Making your brand one that key customers will remember is integral to getting them to choose you over competitors when they are in the market for what you offer. Your business name and logo are integral to building up your brand. Focus on them within your small business branding strategy to help set you apart from the crowd and make you memorable. Shop around for resources to find one that fits your budget.
Getting Your Brand Noticed
For small businesses, custom promotional items are generally inexpensive and are great ways to get more eyes on your brand. Examples are:
Door hangers – Use these custom full-color advertising pieces to let potential customers know you exist, to promote a fun event, or to offer a special deal. From hotels to restaurants and non-profits, branded door hangers a great advertising technique.
Tote bags – Put a custom image on a cotton-canvas tote bag in your chosen color. This sturdy bag is one your customers will use countless times, whether they’re grocery shopping or hitting the gym. Ensure they remember you whenever they see the bag by printing your logo on it.
Wine boxes – A popular trend in small business branding is the wine glass. This item has a luxurious impression yet won’t break the bank. It can hold wine bottles, gifts, olive oil bottles and small promo products, making it a great place to imprint your business name.
Cube boxes – Custom printed boxes are very personalized and stylish. Fill them with business cards, small items you sell, promotional gear, or gifts. Label America makes these durable boxes from thick stock paper and uses top-quality print and coatings.
Getting Your Name Out There
Spend time on your brand’s logo as part of building its identity and get your brand the attention it deserves with high-quality custom printed boxes, branded door hangers, and more.
In need of custom promotional items? Let us know what you’re looking for.